Last Updated: 14th October 2026
Introduction
House of Colour respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use and safeguard your information in accordance with the UK GDPR and the Data Protection Act 2018.
What Data We Collect
- Contact and account information
- Order, delivery and transaction information
- Payment information processed securely
- Device and website usage information
- Preferences, purchase history and communications with us
How We Use Your Data
- To process payments, orders, deliveries and returns
- To manage accounts and provide customer support
- To communicate with you about our services
- To send marketing in accordance with your preferences
- To improve and secure our website and services
- To prevent fraud and meet legal obligations
Website Analytics
We use Microsoft Clarity to understand how visitors interact with our website through session recordings, heatmaps and usage analytics. This helps us improve website usability, performance and the overall customer experience. Where required, analytics technologies are used in accordance with your cookie choices.
Cookies
We use essential and optional cookies to operate our website, remember preferences, analyse website usage and improve our services. You can manage your choices through the cookie controls available on our website or through your browser settings.
Legal Basis
We process personal data where necessary:
- To fulfil our contract with you
- With your consent
- To meet our legal obligations
- For our legitimate business interests, where these do not override your rights
Data Retention
We retain personal data only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, tax and accounting requirements. Order and transaction records may be retained for up to six years. Marketing information is retained until consent is withdrawn, an objection is upheld or it is no longer required.
Sharing Data
We may share personal data with trusted providers where necessary to operate our website, process payments, fulfil orders, provide customer support and deliver related services. We may also disclose information where required by law.
International Transfers
Some trusted providers may process personal data outside the United Kingdom. Where required, appropriate legal safeguards are used to protect that information.
Your Rights
Subject to applicable legal limitations and exceptions, you may have the right to:
- Access your personal data
- Correct inaccurate or incomplete information
- Request deletion of your personal data
- Restrict or object to certain processing
- Receive applicable information in a portable format
- Withdraw consent where processing is based on consent
- Object to direct marketing
Withdrawing consent does not affect processing carried out before consent was withdrawn.
Shopify Services
Our online store is powered by Shopify. Shopify may process personal data where necessary to support our online shopping services, including checkout, payments, customer accounts, order fulfilment, security and fraud prevention.
In some circumstances, Shopify may process personal data for its own purposes and is responsible for that processing. For more information, please refer to the Shopify Consumer Privacy Policy.
Security
We use appropriate safeguards designed to protect personal data from unauthorised access, loss, misuse or disclosure. Payments are processed through authorised payment providers, and House of Colour does not receive or store full payment-card details.
Children’s Data
Our online store is not directed to children, and we do not knowingly collect personal data from children where parental or guardian consent would be required.
Complaints
If you have concerns about how we handle your personal data, please contact us using the details below. You also have the right to complain to the Information Commissioner’s Office.
Policy Updates
We may update this policy to reflect changes to our services, practices or legal obligations. Any revisions will be published on this page with an updated date.
Contact
Email: support@houseofcolourhq.com
Telephone: +44 (0)1923 211 188
Address: 7 Bell Yard, London, WC2A 2JR, United Kingdom