Ali Westmoreland image consultant and personal stylist for Crystal Palace/Croydon/Tooting

Hi, I’m Ali, and I’m a Colour Analyst, Image Consultant and Personal Stylist for House of Colour, covering Croydon and South London (Crystal Palace, Sydenham, Anerley, Penge, South Norwood, Thornton Heath, Mitcham, Streatham and Tooting).

My story

I was first introduced to House of Colour when I was given a colour analysis class as a present over ten years ago. At the time, I had no idea what a huge impact colour has on the way we look and feel. Like a lot of people, I mainly wore black and didn’t have the confidence to experiment with colour. I now know that I was wearing colours that make me look unfriendly and insignificant - not exactly the impression I wanted to create!

My colour, style and make up consultations all had a huge impact on me - on my wardrobe, my appearance, and my self-belief - giving me the confidence to leave a successful 10 year career in government and run my own business as a House of Colour consultant. It has also given me the confidence to build my business over the past nine years to become one of the companies' top consultants, awarded Double Star Consultant in 2018 and 2019.    

Now that I understand the difference it makes when we wear the right colours and styles, I’m passionate about helping as many people as possible to build their confidence and unlock their potential. Everyone deserves to look and feel good about themselves every single day - it has a huge impact on every area of our lives. I put 100% into making sure my clients have a fantastic experience, feel supported and inspired, and gain the knowledge and tools they need to understand exactly what suits them and why.

Over the last two years in particular, I've felt grateful that I know how to use colour and style to keep feeling positive and motivated, and that I can help and support others to do the same. The feedback I've been getting from my clients about how wearing their colours and styles has helped them to get through some difficult times has been incredible to hear.

How I can support you

If you’re ready to make a change and discover the best you, I can support you to:

  • Understand the right colours and styles for you, and why they suit you, so you have certainty you're wearing something that makes you look your best.
  • Build your confidence and feel empowered about your style choices.
  • Achieve the impression you want both professionally and personally.
  • Create a capsule wardrobe, making it simple to put outfits together for any occasion.
  • Have visibility and impact at work, enhancing your career opportunities. 
  • Discover the secrets to successful shopping, achieving a wardrobe full of things you love, while spending less time, energy and money shopping.
  • Feel comfortable, confident and like yourself in any situation.
  • Understand how to use colour and style to feel positive and uplifted.

You can read about the positive difference I've made for my clients in their words at the bottom of this page.

The services I offer

Colour analysis and colour re-rate sessions are available in person, in East Croydon (CR0 6EY).


The following services are available online or in person: 


  • Style Consultation
  • Wardrobe Decluttering
  • Shopping Trip / Online Shopping Research
  • Make-Up Consultation
  • Glasses Consultation


I also offer an exclusive Complete Package Day, covering colour analysis, style and make-up on the same day.



You can see my availability and request a consultation by clicking the 'View Availability' tab at the top of my page.



You can also book a 15 minute Discovery Call with me there, if you’re not sure which session would best suit you and you'd like to discuss the options.


If you're looking for something not listed here, please contact me to discuss your needs, I'm always happy to design a bespoke package tailored to you where possible.

Gift vouchers are available for any of the consultations or in any monetary amount to put towards products or services.

If you have any questions, please feel free to contact me on 07813 666007, or Or you can click on the 'View Availability' tab above to book a 15 minute Discovery Call with me where I'll be happy to answer your questions.

I look forward to meeting you, and helping you to discover the colours and styles that make you look and feel amazing. It’s the best investment you can make in yourself and will last a lifetime. 


Ali Westmoreland, Personal Stylist and Image Consultant, experienced in Colour Analysis, Personal Styling, Skincare and Make-up, covering the following areas of South East London and Surrey - Crystal Palace, Streatham, Tooting, Gipsy Hill, Sydenham, Penge, Anerley, South Norwood, Thornton Heath and Croydon. House of Colour Star Consultant 2017, and Double Star Consultant 2018 & 2019.


I attended the colour class as I thought it would be a bit of fun but it really helped me feel confident about what I wear and buying the right thing. The class itself was really great and I left on a massive high! I loved it so much that I followed it up with a style class which had another huge impact on how I felt about myself, I now feel completely confident when I go shopping that I know exactly what I am looking for and what I will love wearing, it has made me far more confident in my appearance too. I now recommend the classes to pretty much everyone I meet!!


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